7 predictions for multicultural marketing in 2012
The 2010 Census results revealed the true diversity of the U.S. population, shining a bright spotlight on the unavoidable need for multicultural marketing. Here, our founder and principal, Pawan J. Mehra, shares his outlook for the industry in 2012:
Diversity and Inclusion: More color and diverse leadership within corporate America with even wider inclusiveness. Think Total Inclusion.
Multiculturalism: Here to stay and grow beyond advertising, marketing and communications, encompassing all aspects of culture and community. Think Cross-Culturalism.
Ethnic Marketing: Increased awareness, involving emerging groups and evolving as an integral part of mainstream marketing. Think Diverse Marketing.
Hispanic: Commanding power and value as the largest multicultural consumer group and growing even faster. Think $1 Trillion+.
African American: Losing ground to Hispanic but still commanding respect as an influential and growing segment. Think $1 Trillion.
Asian American: Increased realization from corporate America on its fast growing buying power and growth potential. Think Emerging Group.
Culture: Takes a new meaning; goes beyond language and ethnic barriers to be more inclusive of the inherent diversity within all of us. Think Diverse.
Hear what other thought leaders predict this year in Multicultural Marketing Resource’s Outlook for Multicultural Marketing in 2012 and Beyond.