Taking the Diversity Cause Mainstream
We have always been at the forefront of diversity and have supported initiatives aimed at increasing diversity in the advertising, marketing and communications industry. Since our inception in 2003 the vision of the firm has been to be the voice of true diversity.
And it will always be that way.
We started with a focus on encompassing diverse cultural groups as part of our multicultural marketing mix. We extended that vision to incorporate a diverse talent base, bringing experienced agency professionals to the agency from different parts and cultures of the world. We then supported diverse communities that the agency serves at the grassroots level, as our vision of giving back.
Our focus though was largely centered around our multicultural world until recently when we started collaborating with the mainstream industry on these issues. They connected with our vision and welcomed us. We’ve reciprocated and strongly valued that support. Minority voice can only go so far without the support of the majority. With the mainstream on our side, we feel stronger and ready to take the diversity issue national–even global.
Our affiliations with the 4As, AAF and NAMIC are all signs of the mainstream showing a more active interest on diversity and seeking thought leadership and support from like-minded partners. We are supporting and launching initiatives that will drive more diversity and inclusion in our industry in the future. We feel honored to take diversity mainstream and a big thanks to our partners who believe in us, and support us, to make it happen.