We bring you the top market research articles and publications for the month of August!

The Cultural Connection 
Univision Consumer Insights Research and research firm Burke have found a way of measuring Hispanics cultural connections producing the Cultural Connection Index. This index identifies the importance of cultural influence based on Hispanics perceptions of family, heritage and community.
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Thirst quenchers and imported beer are favorites among Hispanic beverage consumers 
According to latest research from Mintel Hispanics over index on nearly all non-alcoholic beverages with about 56 percent consuming thirst quenchers/sports drinks. When it comes to alcoholic beverages, beer wins with 34% of Hispanics preferring to drink beer versus 28% of total population.
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AHAA Finds Hispanics Driving Growth in Technology, Telecommunications and Entertainment Sectors 
AHAA released its study in Revenue Growth revealing a positive connection between Hispanic marketing and revenue growth in Technology, Telecommunications and Entertainment categories. The data showed that Hispanic allocation alone explains about 30 percent of change in revenue growth among manufacturers.
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