Hispanic Heritage Month Quiz

September 19, 2012 in Demographics, Diversity and Inclusion, Ethnic Communities, Multicultural, Research, Uncategorized

Améredia: How well do you know the Hispanic population?

As the Hispanic Heritage Month celebrates its 24 anniversary, we want to know how well you know the Hispanic community. Améredia is kicking off Hispanic Heritage Month by challenging you to a quiz on the Hispanic community. Take it and learn more about the fastest growing ethnic group in the nation. We are giving away a surprise prize to one person that scores among the highest results! Join our social conversations on Facebook, Twitter and Google+ and don’t forget to tweet using our hash tag #AmerediaQuiz— anda, atrévete y tomanuestro quiz!

1. How many Hispanic family households were there in 2011? (Census 2011)
a. 5.6 million b. 15.2 million c. 10.7 milion d. 20.8 million
2. Which state has the highest percentage of Hispanic population? (Census 2011)
a. California b. New York c. Texas d. New Mexico
3. What is the median annual household income of Hispanics? (Census 2010)
a. $35,568 b. $27,249 c. $37,759 d. $29,760
4. What percentage of Hispanics, 5 and older, speak Spanish at home? (FactFinder 2010)
a. 45.3% b. 67.2% c. 86.5% d. 75.1%
5. What was the growth rate of the Hispanic population from 2010 to 2011? (Census 2011)
a. 3.6% b. 2.5% c. 5.4% d. 6.9%
6. What was the percentage of Hispanic voters in the 2010 congressional election? (Census 2010)
a. 7% b. 14% c. 3% d. 11%
7. The buying power of Hispanics is expected to grow from $1.0 trillion in 2010 to an estimated ________ in 2017. (Univision, Global Insight)
a. 1.4 trillion b. 1.7 trillion c. 1.9 trillion d. 1.5 trillion
8. What percentage of Hispanics accounted for total e-commerce purchases made across the U.S. in the first quarter of 2012? (Terra’s 2012 Hispanic Digital Consumer Study by comScore)
a. 11% b. 5% c. 9% d. 14%
9. What percentage of Hispanics uses their mobile devices to connect online? (Terra’s 2012 Hispanic Digital Consumer Study by comScore)
a. 35% b. 52% c. 48% d. 21%
10. On average, how many hours per week do Hispanics spend watching TV? (Terra’s 2012 Hispanic Digital Consumer Study by comScore)
a. 8.3 b. 5.4 c. 7.2 d. 10.6
11. Latinos like ads ____ more if viewed in Spanish rather than English. (State of the Hispanic Consumer, Nielsen, 2012)
a. 51% b. 45% c. 62% d. 48%
12. In a month, Hispanics spend ____ more time watching video on the Internet compared to non-Hispanic Whites. (State of the Hispanic Consumer, Nielsen, 2012)
a. 73% b. 68% c. 56% d. 62%
13. In 2012, Hispanics increased home broadband use by _______. (State of the Hispanic Consumer, Nielsen, 2012)
a. 10% b. 17% c. 14% d. 21%
14. What percentage of Latinas agree that a Spanish-language TV commercial would entice her to buy a new beauty product? (Pretty Revenue Picture Ahead For Beauty Brands That Target Latinas, Univision, 2011)
a. 50% b. 43% c. 67% d. 29%