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An overview of Brazilians in the U.S.
Originally published on our multicultural marketing newsletter, réd. the Brazilian American community Known for their strong sense of family and taste for colorful traditions, it is not surprising to know that Brazil is home to one of the biggest festivals ever witnessed. Named the largest carnival by the Guinness World Records, the celebration is depicted by
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what does Brazilian Carnaval have to do with marketing in the U.S.?
If you’re Brazilian and living in the U.S. during Carnaval season, you’re really missing your country during this time of year. From a marketer’s perspective, however, it’s a key concept to touch upon when trying to reach U.S.-based Brazilian communities. Améredia creates a variety of Carnaval focused campaigns every year for some of its top
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