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Giving back, reaching out, growing together
I’m proud to be on the ADCOLOR board and a part of the vision that believes in “giving back and reaching back”. I have always believed in it but my involvement with this group grew this belief further. It’s great to be engaged with a diverse group of professionals that believe in growing diversity within
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5 tips for multicultural communications
Originally published in the March issue of PRSA Tactics, Améredian Carolina Madrid shares 5 tips for multicultural communications. Minorities now comprise a majority of babies in the United States and by 2042, the U.S. Census predicts that we will have a majority-minority population. And it’s clear that these diverse audiences must be included in our communications
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why the ad industry continues to lack diversity
With a consistent but sure change in diverse demographics nationwide, made more evident by the recent Census, more corporations and their agencies of records are taking serious note of these demographic shifts and jumping on the multicultural or diverse marketing bandwagon — some more strategically than others. As far as the diversity focus is concerned,
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