You are browsing the Blog for Pawan J. Mehra.
“Speaking to Diverse Groups: Successful Strategies in Multicultural PR”
Pawan J. Mehra, our Co-founder and Principal, recently presented “Speaking to Diverse Groups: Successful Strategies in Multicultural PR” at the 2012 PRSA International Conference. The presentation shed light on the reality that companies are comfortable with approaching the larger homogeneous market segments, but it becomes challenging when they start venturing into culturally diverse segments. Using Comcast as
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Does Supplier Diversity Really Work?
Our agency is a certified diverse business so we are registered with national and regional minority supplier development councils and attend various supplier diversity and procurement events throughout the year. It’s a niche that has been developed by the agency since it’s inception though not fully explored. A question that often comes to my mind
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On our Fast 50 Company recognition
For the third consecutive year, Améredia was selected as a Fast 50 Asian American owned business by the US Pan Asian American Chamber of Commerce (USPAACC). We feel honored to receive this recognition and we value the trust placed in us by our partners. But what does this recognition mean to us, and to you?
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Comcast masters multicultural marketing
This post was originally published on The CMO Site, written by Jude Chao. CMOs looking to venture into multicultural marketing can learn a great deal from the partnership between the American telecommunications giant Comcast and the award-winning multicultural advertising agency Améredia. Together, Comcast and Améredia produce multicultural campaigns that reach 17 distinct ethnic groups in
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7 predictions for multicultural marketing in 2012
The 2010 Census results revealed the true diversity of the U.S. population, shining a bright spotlight on the unavoidable need for multicultural marketing. Here, our founder and principal, Pawan J. Mehra, shares his outlook for the industry in 2012: Diversity and Inclusion: More color and diverse leadership within corporate America with even wider inclusiveness. Think
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mainstream or broadstream?
The New American Mainstream Business Summit from Geoscape (previously known as the Multicultural Summit) just concluded in Miami and provided some valuable insights. This conference was different from what I usually attend throughout the year. It offered a distinct perspective which is gaining increasing relevance in our industry — that of data, research and insights-driven
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a week of advertising and diversity
It’s interesting to see the advertising and entertainment communities come together every year during the annual Advertising Week and Diversity Week events in New York City. For us, being in a position to be actively involved in both has a special significance. Advertising is at the core of what we do even though our creative
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our homage to Steve Jobs
Few people have impacted the world the way Steve Jobs did. He will always be remembered as a true innovator who forever changed the way we live and interact. I got the news of his passing away when I was flying from New York to San Francisco on my way from Advertising Week, and when
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